Video Analysis.

Genre
The genre for this media text is television advert. The sub-genre would be a dramatization of a true story.

Audience 
The target audience for this Television advert would aim for anybody from 16-24 years old since the average age of the viewers of BBC Three varies between these ages, although the average age of domestic violence is 20-24. This would appeal mainly to survivors of domestic abuse due to the storyline, which has taken place in real life. The girl dancing in the party at the start give us an idea about the main target audience - late teenagers. However, there are many aspects to the advert that would appeal to a wider audience of both teenagers and young adults, as well as older people (for example, middle aged people because they could've had domestic abuse happen to them or a loved one). The recurring clip which shows the female's eyes staring blankly into the screen shows how emotionless the relationship has made her and how domestic abuse has taken a toll on her, while she also hasn't shown any bother to the feathers falling onto her face.

Platform
Although this is primarily a TV advert, the full program can be mainly watched on TV but also online on BBC IPlayer (when it's released). But the trailer can only be watched on TV, as the full program can be viewed on BBC IPlayer. Although, they both can be viewed on Youtube. With a younger target audience in mind, tablets and phones would perhaps be the main devices used to access the advert but TV and BBC IPlayer can be used to access the full program.

Genre
The genre for this media text is a music video. The sub-genre would be a pop song, featuring electronica and reggae influences.

Audience 
The target audience for this music video would aim for anybody from a young age to middle aged adults, since the dancing can influence people to take up the art of dancing, although the lyrics can relate to most people from 18+ since that is the legal drinking age. The first seconds of the music video shows all the different rooms of the setting, while a faint buzzing can be heard in the background. Then it shows an eleven year old girl stood between the doorframe before jumping off, freestyle dancing from room to room as the music progresses. In the breakdown of the video, which is in the last few seconds, the camera zooms out as the little girl flashes a disturbing smile to the camera, bowing several times before the music is soon replaced with the faint buzzing again and the camera blurred before the screen going black.

Platform
The music video can mainly be accessed on Youtube, which allows modern electronic devices like Tablets, Computers, Laptops and some Game Consoles. Although this targets the late teenagers/early adults, this can be listened to on a Car Radio and on TV.

Genre
The genre for this media text is a Movie. The sub-genre would be a horror film about a sheltered high school girl unleashes her newly developed telekinetic powers after she is pushed too far by her peers.

Audience 
The target audience for this movie would aim for anybody over the age of 15+ because that is the movie rating, although people from 12+ could also watch the film through illegal downloads or websites like Netflix and LoveFilm. The first seconds of the movie shows the home of the main protagonist's, followed by cutaways, which show texts faintly describes the film . Then a painful scream can be also heard, clashing in with the melodic singing. Later, scenes show the protagonist to be a shy, innocent teenager who's regularly mocked and ridiculed daily. Using her despair and suffering, she uses her newly found power to either move objects or destroy them. In the last few seconds of the trailer, they quickly change to different scenes using cutaways again, either showing scenes from the actual film or text to loosely describe the movie's plot.

Platform
The movie can mainly be accessed in Cinemas but it can also be acsessed through illegal downloads, or websites like Netflix or Lovefilm. It can also be watched through YouTube, but sometimes films from YouTube are not in High Definition.